Helix
Spring 2016 - Fall 2017
Copy Writer, Brand Content Editor, Brand Strategist, Social Strategist, Creative Director
Helix uses innovative personalization technology to custom design the right mattress for your unique sleep needs. The result is comfort specifically designed for you, night after restful night.
Boston Subway Ad Campaign
Fall 2016
First out of home advertising for Helix. A prime opportunity to see how the new branding, assembled into a cohesive creative campaign, played in a specific market.
Billboards in Times Square
Summer 2017
Helix’s first billboard. The goal was to boldly and simply communicate the number one value proposition to people who had never heard of the brand.
Showroom Pamphlet
With Helix’s customization technology you could come to the showroom in NYC and be fitted for the perfect mattress; one that accounted for whether or not you were sharing a bed, your sleep style, your body weight and height, and any specific pain points you might have. This branded print piece was a take-away for anyone who did not purchase after their fitting.
Unboxing Print Collateral
Spring 2017
This piece of printed collateral went into every shipment of a Helix Mattress. This updated version was in response to customer confusion, and was designed to engage the customer with a little fun, improved clarity, and new branding.
