Herman Miller
Fall 2017 — Spring 2020
Writer, Brand Content Editor, Editorial Strategist, & Narrative Content Creator for E-commerce Retail Business
Herman Miller continues to usher in new ways of living and working, just as they’ve done repeatedly for the past 110-plus years. The ergonomic office, green building, authentic design, lean manufacturing, American modernism itself: Herman Miller—and the designers they work with—had a hand in shaping it all.
Retail Look Book
Selections from Spring 2018
A stunning print piece for our retailers that centers around the essential question: What is the purpose of the home?
How do we curate and create our own little worlds within our four walls? How do our homes shape, support, and empower us? How do the things, feelings, and people within our homes define us?
In-Home Catalog
Selections from Fall 2018, Spring 2019, and Fall 2019
This is the first Herman Miller Catalog since the mid 60s. We believe good design endures decade after decade, but we also believe in continuous improvement. Our catalog hails both these beliefs by showcasing icons—both classic and new.
Manufacturing Brand Videos
Fall 2019
The idea of these brand videos is to tell the story of how one of Herman Miller’s most iconic products—the Aeron Chair—is made and tested to live up to the incredibly high quality Herman Miller is renown for.
Evergreen Pinterest Ad Campaign
Winter 2020
This campaign for Pinterest is all about highlighting our most iconic and bestselling products and communicating their main value proposition.
Evergreen Marketing Emails
Selections from 2019
Herman Miller’s marketing emails aim to tell the larger story around their iconic products by highlighting the historical context, the concept of authored design, and how Herman Miller can make your home feel even more like home.
New Product Launch:
The Eames LTR and Pillar Bedroom Group
Fall 2019
Comprehensive web, email, and social campaign for the launch of the Eames Low Table Rod Base (LTR)—brought back from the Herman Miller archives and designed by Charles and Ray Eames—and the Pillar Bed—designed by Michael Anastassiades.
